Copywriting for LGBTQ+ and ally-owned businesses
Reach your ideal clients, grow your business, and gain your free time back
You deserve to be seen.
Your queer-owned brand is creating a safer, more inclusive world for the LGBTQ+ community of today, and the future.
Your company has the power to change lives, and reach the audience you want and NEED it to: it can just be a lot to keep up with.
From email sequences to posting social media content to updating your company’s website —there’s a ton to manage. And keeping up with your online presence is more important now than ever.
Enter Me: I’m Rachel Rey, owner of RaRey Agency. I’m here to help you continue to grow your business while saving you valuable time. I’ll provide you with quality copy, so you can get back to your priorities: running your business, and being a part of our amazing community!
We’ll make a great team if…
you’re an LGBTQ+ wedding vendor
who is dedicated to making your client’s dream come true by pouring your efforts into nailing every little detail of their day. Whether it’s planning their customized ice sculpture and dessert bar, their eclectic outdoor decorations, or their grand entrance and killer playlist, you’ve got it all down.
You’re GREAT at what you do- you just need more clients to keep you afloat during the off-season. You know what you need is some awesome social media ads because that’s where your ideal client hangs out. You could just use some help making them aware, engaged, and interested to reach out to you.
I write social media posts designed to increase awareness, develop interest, and encourage your ideal client to take action to book your services. I’ll ask you questions to get a really good idea of who YOU are as a vendor so that your posts sound like you. I also write blog posts for your website to increase views, so when people search “LGBTQ wedding vendor” they find YOU on Google.
you’re an LGBTQ+ affirming therapist
who is with a full client list and you’re booked out. Your hard work has been paying off. Other therapists look to you for best practices and advice on working with their LGBTQ+ clients. You have a fantastic E-Book you know could help thousands- you just don’t have the TIME to write the landing page and website copy that SELLS it.
I write quality landing pages and website copy that incorporate SEO effectively so that you reach your ideal clients- therapists like you- who want to make a difference in their clients' lives.
Let me take on the time-consuming stuff (and what the heck is SEO, anyway?!) so you can get back to helping your clients feel understood and valued, and also leave your office ON TIME. I know you’ve got that documentation to do, too.
you’re a gender-neutral makeup or clothing company
that is changing all the rules about who can wear what. Your makeup is vegan and cruelty-free. You love all things colorful. You want to inspire drag queens, femmes, thems, and the whole queer community to explore the fun they can have with your products. You have a huge Instagram following already, but you’re not making the SALES you could and should be making. What gives?!
I write product descriptions for the ✨gorgeous✨ makeup you offer. I’ll provide you with copy that makes your ideal customer feel like you GET them, and that your product is definitely FOR them. Let’s get your lip kit, eye-shadow palette, and long-wear mascara into the hands of all the humans who want to express themselves with beautiful makeup.
you’re an ally-owned travel agency
who wants to create a feeling of safety and comfort for your LGBTQ+ client base to use your services. You know that queer individuals often have to do some extra research about their destinations and whether they’ll feel accepted there or not. You offer vacation packages to places that are LGBTQ+ inclusive, and experiences of a lifetime. Queer folks might be browsing your page, but they still might not have all the information they need to add that trip to their cart and book with you.
I write email sequences designed for your specific client in mind. Did they come to your website and give you their email? Great, let’s send them a welcome sequence and make them feel noticed and nurtured. Did they spend a lot of time reading about that 12-day Greek island cruise, put it in their cart, but then abandon it? Let’s send them an abandoned cart sequence with some FAQs about the trips and services you offer, along with some glowing customer reviews. Let’s help them take the trip they deserve!
Let’s get started so you can get:
❤ Authentic Copywriting that feels and sounds like you- from me, a queer writer, for your queer brand, to reach a queer audience!
🧡 Well-researched Search Engine Optimization for your ideal clients to find you on Google. Because that still matters- a LOT!
💛Genuine Content Marketing Strategy that helps you increase awareness, get people interested, and make sales!
💚Careful Editing so that your vision is fully realized.
💙Effective Formatting for your content so it looks and aesthetically pleasing 🤌🏻.
💜Your time back so you can keep doing what you do best, while I take care of the writing/behind-the-scenes work.
You get:
1 SEO Website Audit
4 SEO Copywritten Blogs (delivered right to your inbox as Google Docs)
4 Emails (to announce each new blog and direct traffic to your site)
4 Social Media Posts a Month (for further reach and traffic to your site)
1 Content Marketing Strategy Call Per Quarter (30 minutes)
2 Rounds of Edits (as needed)
Starting at $2,200 a month
Services & Rates
Come see how to work with me
The Educate Your Audience Package
The Website Wonderland Package
You get:
1 SEO Website Audit
1 Branding Guide
5 Pages of Website Copy
1 Content Marketing Strategy Call Per Quarter (30 minutes)
2 Rounds of Edits (as needed)
Starting at $2,300 a month
Thinking of a combo of these, or something else for your biz? Reach out and let me know what your ideas are. I’d love to create a custom package for you.
Hi, I’m Rachel Rey
I’m the copywriter behind RaRey Agency. And yes, I actually love to cook! You can find me making amazing egg sandwiches on the weekends, or trying out new plant-based meals most nights.
Why copywriting? I’m glad you asked. I am a proud member of the LGBTQ+ community. I’ve pretty much always known, but I only finally learned how to express my queerness in college when a friend showed me I didn’t have to look a certain way, or even fit a certain label. It was incredibly freeing to come out of the closet and start living my truth.
Once I chose to be my authentic self, I felt like a whole new world opened up to me. I remember following different artists, content creators, and small business owners, and saying “Hey, they’re like me. I’m not so different or weird after all.” I had finally found my people.
I want all queer individuals to have access to books, product lines, and services that make them feel just a little less alone. I want the world to be a more inclusive, accepting place for queer people like you and me. If that sounds like you too, I know we’ll make an AMAZING team.
What it’s like to work with me
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This call will help us both see if we’re a good fit to work together (a vibe check, if you will 😅). I’ll ask you more about yourself + your business goals. Then we’ll talk about what type of package would be best for you and your biz.
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After we decide what package fits your needs the most, I’ll send you a contract that will outline all the details we’ll need to get started.
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This is where the fun really starts! 🥳
Once you sign the contract and pay the invoice for deposit, I’ll get started on the test project we decide upon. I’ll send it to you 1-week from the date you pay the deposit.
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After I deliver the test project (which I’ll provide 2 rounds of edits on to make sure you love), we’ll have our kick-off call to get us started on the next steps of our project!
We’ll use our time on this 30-minute kick-off call to brainstorm topic ideas and content pillars so I can give you a kick-ass keyword bank, content planner, and copy you’ll be thrilled to post.
FAQs
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That’s okay! I’ll work with you to customize a package that fits you and your business’s needs.
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Great question. SEO stands for Search Engine Optimization. It’s how your ideal clients find you when they’re on Google. And we’re not talking about the sponsored content that pops up first. I mean the organic, quality content that people are actually looking for.
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My SEO website audits are thorough. I do extensive research to provide you with a list of recommendations, keywords, and more to improve your website’s SEO.
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The short answer is yes! This Hubspot article shares how blog posts lead to purchases.